Very Irrésistible Givenchy - Electric Rose

An extraordinary encounter between the worlds of rock ‘n’ roll and perfume, a new and unexpected twist to the fragrance Very Irrésistible Givenchy, orchestrated by Parfums Givenchy.

For the first time, Liv Tyler, the fragrance’s muse, reveals her voice and sets her inner energy free in a reinterpretation of the INXS hit Need You Tonight.

An electrifying song about desire and abandon, to which Liv brings a modern, elegant, sensual touch.

To mark this new episode in the Very Irrésistible Givenchy saga, the brand has concocted a fragrance, at once radiant and rebellious, that is true to Liv’s rock ‘n’ roll spirit: Very Irrésistible Givenchy Electric Rose. A new interpretation of the fragrance that tells the story of an unpredictable rose turned utterly magnetic.

Very Irrésistible Givenchy - Electric Rose

Very Irrésistible Givenchy - Electric Rose

 

A transgressive, luminous rose

Entirely reorchestrated for the Electric Rose aromatic floral eau de toilette, the emblematic rose of Very Irrésistible Givenchy twists aromatically into a blend of strength and softness, in a magnetic encounter of complementary notes.

Joyfully tangy, the blueberry tonality is punctuated by the lively intensity of a natural lemon zest and basil-verbena twist.

A predominant burst of electric anise rose is softened by a touch of tender green violet, downy and carnal. Sulphurous cedar wood enhances a vibrant finale featuring the evanescent brightness of a musky pearl.

 

Electric, energetic design

To enclose Electric Rose, the now famous Very Irrésistible Givenchy bottle has donned an exquisite gradation of transparency and pure white. In a blend of femininity and “rock attitude,” an ultra-modern decorative motif of silver roses electrifies the radiant glass bottle, ultra-sensual to the touch.

The box, with its immaculate, glossy white background, appears tattooed in deconstructed silver roses with provocative thorns.

The hot pink letters used to sign the name of the fragrance contrast with the monochrome white background, catching the eye like a neon light.

2 formats: 50 ml and 75 ml – A complimentary card to download Liv Tyler’s version of Need You Tonight will be included in every box. Downloadable in MP3 format.

 

Very Irrésistible Givenchy - Electric Rose

Very Irrésistible Givenchy - Electric Rose

 

PR sample

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