Purifying Cleanser is a foam cleanser that is a part of Shiseido’s new skin care line called Ibuki. This line is created primarily for women in their 20s and 30s. This refers to busy active women who work and train hard, whose lifestyle causes various skin imperfections (that includes the effects of nightlife, lack of sleep and smoking). We should not forget the stress and negative external factors (UV rays, pollution and dry air).

Purifying Cleanser – my impressions
I first tried Purifying Cleanser at the Shiseido event and it immediately attracted my attention. I tried it on my arm, which became so smooth after application.

After frequent use on my face, I can only conclude that I adore this product! It cleans the skin perfectly, leaving it soft, smooth and radiant. It does not dry out the skin. Foam contains gentle micro-granules which thoroughly cleanse out the impurities. Purifying Cleanser is created for normal to oily skin.

To use
Combine small amounts of cleanser and water to create a generous lather. Cleanse with gentle circular motions. Rinse well.

This product actually looks like a cream, but in contact with water becomes foamy. So, here are my instructions how to use it properly:

Moisten your face with water, then massage a very small amount of cleanser over the skin to form a lather. Rinse thoroughly.

For a richer foam and a greater control over it, put a small amount of water in your palm, add a very small amount of cleanser and mix them with other hand to create lather. Gently massage it onto moistened skin and then rinse off.


A truly fantastic product that is worth trying. :)


Shiseido Ibuki Purifying Cleanser


Net weight: 125 ml | 4.4 oz.

Price: £29.00 | $30.00


PR sample

Have you heard of Ibuki line? Do you use foam cleansers?

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